Friday, 1 August 2014


Summer, Autumn, Winter or Spring. Sleep problems can strike us in any season, at any time. And no matter how many sheep you count you still lie there, wide awake.

Insomnia is very common and characterised by difficulty falling asleep or maintaining sleep during the night, and is often accompanied by symptoms such as irritability or fatigue when awake.  The prevalence of insomnia is high, with something like 10-20% of people suffering from various symptoms.

At Elixir Health Foods, we are delighted to be able to offer you a solution from the very British company Viridian Nutrition, a leading brand of ethical vitamins and supplements.  The Cherry Night powder from Viridian is a combination of cherries, glycine, magnesium and red date.  This sleep-inducing formula is 100% active ingredients with no nasty additives, and since you use it as a liquid solution it is remarkably fast acting.

So how does it work?
Well, cherries are a rich source of phytonutrients that have important benefits for the brain and nervous system.  They are also known to be a natural source of melatonin, a hormone that plays an important role in regulating sleep patterns.  A number of clinical studies have suggested that cherries can improve sleep; including time in bed, total sleep and sleep efficiency when compared to a placebo.

Glycine is an amino acid which functions as an inhibitory neurotransmitter in the central nervous system via the glycine receptor.  In clinical studies, glycine has been shown to improve objective measures of sleep quality with evidence of a more stable sleep state, and helping you fall asleep faster and deeper.  Glycine also improved sleep satisfaction, reduced daytime sleepiness and improved cognitive function.

Magnesium deficiency is very common, and can lead to tense muscles and cramps, which certainly does not help anyone sleep well!  Magnesium deficiency can also lead to increased nervous excitability and poor sleep quality.

Red date has a long history of use for its relaxing effect to help calm the nerves and mind, and is still the most popular traditional Chinese medicine for insomnia today.  An analysis found products containing red date significantly more effective than conventional medication (benzodiazepines) for treating insomnia.

There are no known side effects with Cherry Night, but please do not use alongside other sleep-related medication from your doctor, and let your doctor know if you are on any other medication.  This product is not suitable if you are pregnant or breast feeding.

To BUY Viridian Cherry Night please click here: Viridian Cherry Night; If you wish to speak to a customer advisor, you can telephone us on 01208 814500.

By Randi Henderson, 
Elixir Health Foods

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