MULTIVITAMINS JUST GOT SMARTER AND SEXIER!
Solgar Vitamins have launched four new multivitamins in a range called MultiPlus. These come under the categories of Brain, Energy, Heart (Cardio) and Vision. And the question is, why, when they already have an impressive choice of multivitamins would they increase the number? While it questions the logic of more choice, some of us might say - it’s long overdue! The multivitamin market is stagnant and over-supplied, with good and bad products, and little imagination.
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Few dispute taking a multivitamin isn't a bad idea - they can in fact add benefits to our diets. In this specialist market, with truthfully very little customer understanding, the real question has always been, which one? Age and lifestyle matters a great deal. Now Solgar have gone and added four new multivitamins to their range! But hopefully, rather than adding complications their new range will improve choice and give the lacklustre multivitamin market a badly needed shot in the arm.
And to me, it makes perfect sense. Here’s how. Solgar have obviously done their homework well, they have closely studied the multivitamin sector as well as our modern day eating habits, and made a major deduction.
The
breakthrough comes in re-discovering how we ‘used to eat.’ It seems so simple; and our ancestors are
leading the way in inspiring us. Science suggests Neanderthal man had fewer of
the chronic diseases plaguing modern man, such as heart, stroke, cancer, diabetes, and obesity - generally
symptoms of our over-commercialised existence. (He also had more of a bitter tooth.) In
short, science is increasingly latching on to the importance of ‘phytonutrients,’ or plant based whole foods which was a basic
diet of early man; and equally excited at learning how our body combusts and
absorbs these natural
chemicals. It’s still an area of investigation. But we do know that
phytonutrients in wholefoods is nature’s larder - containing the full spectrum
of nutrients: fats, protein, carbohydrates, vitamins and minerals.
The benefits of a smarter multivitamin, a sexier one, are long over-due. If we’re going to take a multivitamin doesn’t it make sense to take one which has additional ingredients to improve other areas of our health, and take it in a form which is more digestible, natural and beneficial?
The Solgar MultiPlus range covers Brain, Energy, Heart and Vision and if you are already taking other natural supplements to support those conditions it might now be helpful to take it in one of those wholefoods multivitamin forms, which is all-round better. The MultiPlus range enables Solgar to better differentiate their customers’ needs and perhaps reduce the amount of supplements taken. And if you don’t require the extra bits, just continue taking one of their other excellent multivitamins.
But what’s so good about the Solgar
MultiPlus range? The MultiPlus range Solgar calls the “next generation” in nutrition. To begin with all the MultiPlus
range contain,
“…a broad spectrum of vitamins, minerals,
phytonutrients and energy rich whole food concentrates, so you can get the
advanced benefits for specific concerns and whole body health… in one
convenient complex.”
Natural Caffeine from Green Coffee Bean (Coffea spp.), Green Tea (Camellia sinensis) Extract (leaf), Guarana (Paullinia cupana) (seed), Yerba Mate (Ilex paraguariensis) Extract (leaf), Kola Nut (Cola acuminate) Extract (seed), Kaneka® Coenzyme Q-10 60 mg, Alpha-Lipoic Acid 50 mg, Rhodiola Root Extract (Rhodiola rosea) 50 mg, (standardised to contain 1.5 mg [3%] rosavins), Citrus Bioflavonoid (Citrus spp.) Complex (whole fruit).
The Brain, Heart and Vision MultiPluses would contain other key ingredients, according to purpose and need. The cost of purchasing all those key ingredients as separate products would be very high. In the “complex” form it’s going to be cheaper, without compromise, and they’re probably doing more good that way than separately taken, anyway.
Ultimately, Solgar Vitamins say that, “Wholefood nutrition tries to offer 'insurance' that the most important nutrients are provided for our health.”
It’s Whole Body Health Made Simple.
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